Privacy Policy for Alto Generation
Last Updated: April 25, 2025
This Privacy Policy describes how Alto Generation collects, uses, and shares personal information of users who visit our website, altogeneration.com.
1. Information We Collect
We may collect the following types of personal information from you:
* Information You Provide Directly:
* Contact Information: When you fill out forms on our Website (e.g., contact forms, request a demo forms, newsletter sign-ups), we may collect your name, email address, phone number, company name, and any other information you choose to provide.
* Communication Data: If you contact us via email or phone, we may keep a record of that correspondence.
* Job Applications: If you apply for a job through our Website, we will collect the information you submit as part of your application.
* Testimonials and Case Studies: If you provide us with a testimonial or agree to be featured in a case study, we may collect your name, title, company, and the content of your testimonial or case study.
* Information We Collect Automatically:
* Log Data: Our servers automatically record certain information when you access our Website, including your IP address, browser type, referring/exit pages, operating system, date/time stamps, and clickstream data.
* Cookies and Similar Technologies: We may use cookies, web beacons, and other similar technologies to collect information about your browsing activities on our Website. This may include information about the pages you visit, the links you click, and the duration of your visit. We may use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a set period). You can control the use of cookies at the individual browser level.
* Analytics Information: We may use third party analytics tools (e.g., Google Analytics) to collect and analyze information about how users interact with our Website. This helps us understand website traffic and usage patterns.
2. How We Use Your Information
We may use your personal information for the following purposes:
* To respond to your inquiries and fulfill your requests.
* To provide you with information about our services and offerings.
* To send you newsletters and marketing communications (where you have opted in to receive them).
* To personalize your experience on our Website.
* To analyze Website usage and improve our Website and services.
* To process job applications.
* To display testimonials and case studies on our Website.
* To detect, prevent, and address technical issues and security incidents.
* To comply with legal obligations.
* For other purposes that we may disclose to you from time to time.
3. How We Share Your Information
We may share your personal information with the following categories of recipients:
* Service Providers: We may share your information with third party service providers who assist us in operating our Website, conducting our business, or providing services to you (e.g., website hosting, email marketing, analytics providers). These service providers are contractually obligated to protect your information.
* Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or similar event, your information may be transferred to a successor entity.
* Legal Requirements: We may disclose your information if required to do so by law or in response to a valid legal request (e.g., a subpoena, court order, or government investigation).
* Protection of Rights: We may disclose your information when we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
* With Your Consent: We may share your information with third parties with your explicit consent.
4. Your Choices and Rights
Depending on your location and applicable laws, you may have certain rights regarding your personal information, including the right to:
* Access: Request access to the personal information we hold about you.
* Correction: Request that we correct any inaccurate or incomplete personal information.
* Deletion: Request that we delete your personal information.
* Objection to Processing: Object to the processing of your personal information for certain purposes (e.g., direct marketing).
* Restriction of Processing: Request that we restrict the processing of your personal information.
* Data Portability: Request to receive a copy of your personal information in a structured, commonly used, and machine readable format.
* Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw that consent at any time.
* Lodge a Complaint: Lodge a complaint with a relevant data protection authority if you believe our processing of your personal information infringes applicable laws.
To exercise these rights, please contact us using the contact information provided below. We may need to verify your identity before fulfilling your request.
5. Data Security
We have implemented reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
6. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
7. Third Party Websites
Our Website may contain links to third party websites. We are not responsible for the privacy practices or the content of those websites. We encourage you to review the privacy policies of any third party websites you visit.
8. Children’s Privacy
Our Website is not intended for children under the age of 18. We do not knowingly collect personal information from children under this age. If you believe we have inadvertently collected personal information from a child under the specified age, please contact us immediately, and we will take steps to delete the information.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post any changes on this page and update the “Last Updated” date at the top. We encourage you to review this Privacy Policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Alto Generation
128, City Road, London, UNITED KINGDOM
info@altogeneration.com
+44 7456002857